创意户外：Purdy画笔，专刷不平之处

创意户外：Purdy画笔，专刷不平之处

文/浅仓

Purdy是一家专卖绘画笔刷的品牌。他们的户外广告非常有意思，不用喷绘，不用打印，而是直接选用一支Purdy XL号笔刷，在纽约街道上刷出来一块特别的平面“海报”。

重点是，他们故意避开那些平滑完整的地方，而是选择覆盖尽可能多的杂物，包括自行车、梯子、窗户、垃圾桶，还有一只鸽子……好吧鸽子确实是假的。“海报”之内的物品全都被漆上了黄色，并配以广告信息，以此来表示Purdy笔刷可以轻松在砖、玻璃、木材、金属、塑料凳任何材质上挥毫漆色。

 

Purdy还用小号笔刷创作了砖缝海报。

Client: The Sherwin-Williams Co.

Brand: Purdy

Contact: Ian Gresham

Senior Vice President of Marketing, Diversified Brands

Agency: Deutsch

Executive Creative Director: Menno Kluin

Creative Directors: Sam Shepherd, Frank Cartagena

Project Manager: Marea Grossman

Art Director: Ilana Wolstein

Art Director Intern: Sudarshan Waghmare

Copywriter: Fanny Josefsson

Copywriter Intern: Joy Chakravorty

Associate Design Director: Brian Gartside

Director of Print & Art Production: Sarah Manna

Designer: Belen La Rivera

Producer: Heather Black

Set Design: Latisha Duarte

Retoucher: Brian French

Editor: Aaron Schillinger

Shoot Location: Brooklyn, NY & Cleveland, OH

Additional Credits:

Group Account Director: Tyler Helms

Account Director: Lisa Chad

Account Supervisor: Mark Donohue